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Ja Rule

Ja Rule

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Also Known As: Jeffrey Atkins Died:
Born: February 29, 1976 Cause of Death:
Birth Place: Queens, New York, USA Profession: rapper, actor

Biography CLOSE THE FULL BIOGRAPHY

Ja Rule began his chart rule in the late '90s, as a rapper/producer who matched a hardcore sensibility with a surefire commercial touch. A Queens native, Rule (real name Jeffrey Bernard Atkins) worked early on with fellow hip-hop giants, cutting his first single, Mic Geronimo's "Time to Build," alongside fellow guests Jay-Z and DMX. His debut album 1999's Venni Vetti Vecci matched the established East Coast rappers for toughness and street smarts, selling platinum and hitting #3 on Billboard's Hot 100. While there were no softer tracks on the debut, the followup Rule 3:36 was a little more pop-friendly, including the first of his duets with female artists (Christina Milian on "Between Me and You", Li'l Mo on "I Cry"). Even the more characteristic "F--k You" turned out to have hit potential, once he reworked it under the title "Furious." He'd make a trademark out of the duets, and continue to mix his albums with hardcore tracks and R&B crossovers. 2001's Love is Pain was his most successful album with two Number One duet hits, "Always on Time" with Ashanti and a remix of "I'm Real" with Jennifer Lopez. He'd be all over the charts for the next two years, in the company of Bobby Brown ("Thug Lovin'"),...

Ja Rule began his chart rule in the late '90s, as a rapper/producer who matched a hardcore sensibility with a surefire commercial touch. A Queens native, Rule (real name Jeffrey Bernard Atkins) worked early on with fellow hip-hop giants, cutting his first single, Mic Geronimo's "Time to Build," alongside fellow guests Jay-Z and DMX. His debut album 1999's Venni Vetti Vecci matched the established East Coast rappers for toughness and street smarts, selling platinum and hitting #3 on Billboard's Hot 100. While there were no softer tracks on the debut, the followup Rule 3:36 was a little more pop-friendly, including the first of his duets with female artists (Christina Milian on "Between Me and You", Li'l Mo on "I Cry"). Even the more characteristic "F--k You" turned out to have hit potential, once he reworked it under the title "Furious." He'd make a trademark out of the duets, and continue to mix his albums with hardcore tracks and R&B crossovers. 2001's Love is Pain was his most successful album with two Number One duet hits, "Always on Time" with Ashanti and a remix of "I'm Real" with Jennifer Lopez. He'd be all over the charts for the next two years, in the company of Bobby Brown ("Thug Lovin'"), Fat Joe ("What's Luv?"), Mary J. Blige ("Rainy Dayz") and again with Ashanti ("Mesmerize"). By now Rule was doing so well that somebody was bound to start dissing him-and 50 Cent did, not only dropping various insults at Ja Rule (claiming, for one thing, that he'd stolen Tupac Shakur's act) but getting his allies Eminem, Dr. Dre and Busta Rhymes to do the same. Ja Rule responded with Blood in My Eye, an all-hardcore album despite its lack of crossover tracks went Top 10-as did the followup, R.U.L.E., which brought back the mix of love songs and tougher material. Bigger trouble came in 2011, when he had a fallout with Universal Records and launched his own Mpire Music Group label; the album Pain is Love 2 fell prey to numerous delays and was the first flop of his career, only making it to #197 on the Billboard chart. Worse, he began a two-year prison sentence for gun possession and tax evasion. After his release in May 2013 he kept a relatively low profile, putting much of his energy into a reality TV show, Follow the Rules, that was co-produced by Queen Latifah and aired on MTV. The show was a mixed success at best and though a second season was teased, it never appeared. He also starred in an obscure movie, "I'm in Love With a Church Girl" (2014), that reflected his Christian faith. More successful was a further Ashanti duet, "Helpless," that appeared on The Hamilton Mixtape. The long-delayed followup to Pain is Love 2 was promised in 2015 under the name Genius Loves Company; retitled Coup de Grace, it was delayed to 2017. Rule claimed in interviews that it would be his last album.

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Filmographyclose complete filmography

CAST: (feature film)

2.
 Cookout 2, The (2011)
3.
 Furnace, The (2008)
5.
 Shall We Dance (2004)
6.
 Cookout, The (2004)
7.
 Scary Movie 3 (2003)
8.
 Beef (2003)
9.
 Half Past Dead (2002) Nick Frazier
VIEW THE FULL FILMOGRAPHY

Milestones close milestones

1995:
Began his career guesting on Mic Geronimo's "Time To Build," which featured Jay-Z and DMX
1995:
Landed a deal with his then group Cash Money Click; group only released one single before one of the members was incarcerated
1998:
Signed with Def Jam
:
Became a member of DMX Ruff Ryder's camp, Jay Z's Rock-a-fella camp as well as Murder Inc.
1999:
Released his debut album, <i>Venni Vetti Vecci</i>
1999:
Was part of Jay-Z's "Hard Knock Life Tour," the highest grossing tour in history (to date)
2000:
Released second album, <i>Rule 3:36</i>
2000:
Made feature debut in "Turn It Up"
2001:
Portrayed Edwin in the blockbuster hit "The Fast And The Furious"
2001:
Remixed and rapped on Jennifer Lopez's songs "I'm Real" and "Ain't It Funny"
2002:
Released fourth album, <i>The Last Temptation</i>
2002:
Co-starred with Steven Seagal and Morris Chestnut in the action feature "Half Past Dead"
2003:
Played Agent Thompson in the Wayans Brothers' comedy "Scary Movie 3"
2004:
Released sixth studio album, <i>R.U.L.E.</i>
2004:
Cast in the comedy "The Cookout," which was scripted by Queen Latifah
2005:
Cast in John Carpenter's "Assault on Precinct 13," starring Ethan Hawke and Laurence Fishburne
2005:
Departed from Def Jam records and took a hiatus from recording music
2006:
Co-starred with Danny Trejo and Tom Sizemore in the horror film, "Furnace"
2010:
Appeared in the action comedy "Wrong Side of Town"
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Notes

"All I ever wanted is for people to look at me and be like 'that's Ja,' Now that I'm in their sights, I'm going to give them something to look at as well as hear." -Ja Rule

"As long as I'm sitting on $100 million by the time I'm 35, I'll be happy."- Ja Rule People January 13, 2003

Companions close complete companion listing

wife:
Aisha Atkins. High school sweathearts; married in 2001.

Family close complete family listing

mother:
Debra. Retired nurse. Single parent.
daughter:
Britney Atkins. Born 1995.
son:
Jeffrey Atkins. Born August 2000.

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